What Makes a Video Perform, And Why That Depends on Your Goals
Engagement. Retention. Conversion. Visibility. Everyone wants their video to “perform,” but what that means (and how you measure it) depends entirely on your goals. This post breaks it down.
What a Discovery Call with Gritty Dove Looks Like
Thinking about reaching out, but not sure what to expect? Here's a behind-the-scenes look at how we run discovery calls, what we ask, what we listen for, and why we never treat it like a sales pitch.
Yes, Video Costs Money. But Here's What It Can Actually Do.
Good video is an investment, and when done right, it pays off far beyond a single campaign. We explore how strategic video builds trust, scales across platforms, and grows with your brand.
How to Make the Most of a One-Day Shoot
Tight timelines don’t have to mean weak results. Here’s how we approach one-day shoots with intention and strategy so you walk away with more usable content, not just rushed footage.
What You’re Really Paying For in a Video Quote
Video can feel expensive, until you see what actually goes into it. From creative development to post-production, this guide breaks down every line item in a typical quote and explains the real work (and value) behind it.
How to Get More Mileage Out of Your Video Content
Most brands treat video like a one-and-done asset. But with smart planning, one shoot can deliver weeks (or months) of usable content. In this post, we break down how to design projects for repurposing and how we did it for Yerba Buena’s flagship launch in Brooklyn.
The Work Before the Work
A behind-the-scenes look at the pre-production process and why thoughtful planning makes or breaks meaningful video content.