What Makes a Video Perform, And Why That Depends on Your Goals
Engagement. Retention. Conversion. Visibility. Everyone wants their video to “perform,” but what that means (and how you measure it) depends entirely on your goals. This post breaks it down.
How to Get More Mileage Out of Your Video Content
Most brands treat video like a one-and-done asset. But with smart planning, one shoot can deliver weeks (or months) of usable content. In this post, we break down how to design projects for repurposing and how we did it for Yerba Buena’s flagship launch in Brooklyn.